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One of the most common ways to establish trademark rights is through Internet sales of goods and services. However, in order to qualify for a federal trademark registration based upon use on a website, you must follow technical requirements.

Trademark Attorney Cheryl Hodgson discusses whether a business using a surname as its brand name can obtain a federal trademark registration.

Los Angeles Trademark Attorney Cheryl Hodgson explains trademark registration for related goods. Brand owners can extend their rights to related goods, and also prevent others from registering for related goods.

Los Angeles Trademark Attorney Cheryl Hodgson speaks to a group of winery owners in Paso Robles. In this video, Cheryl shares how to choose a great trademark. And, why it’s so important to choose a good one.