Informative Articles

Trademark Attorney Cheryl Hodgson discusses whether a business using a surname as its brand name can obtain a federal trademark registration.

Los Angeles Trademark Attorney Cheryl Hodgson explains trademark registration for related goods. Brand owners can extend their rights to related goods, and also prevent others from registering for related goods.

Los Angeles Trademark Attorney Cheryl Hodgson speaks to a group of winery owners in Paso Robles. In this video, Cheryl shares how to choose a great trademark. And, why it’s so important to choose a good one.

The US Trademark Office website is a good starting place, but it is only the beginning and is not a substitute for a full professional search. Our firm will search trademarks that are pending and registered at the US Trademark Office as a preliminary screening effort. However, since marks need not be identical to prevent your registration based upon confusing similarity.