Trademark Attorney: How to Trademark Your Name?

Trademark attorney Cheryl Hodgson explains whether a company using the name of the owner as its brand name can obtain a federal trademark registration. Cheryl spoke to winery owners from Paso Robles and discussed this issue. Many wineries have a surname as part of the name of the winery. But then, the issue also applies to any brand owner using a surname as the band name of the business.