ethics

Proposition 37, a California initiative that would mandate the labeling of genetically modified foods (GMO) will be on the November 6th ballot. Affecting many clients in the Conscious Lifestyle and Natural Foods industries, it’s a subject that is important to this firm and its clients.

In short, the initiative requires manufacturers to label food that has been made from genetically modified plants or animals and prohibits them from advertising those foods as “natural.”

California Right to Know, the organization fueling the initiative, submitted 971,126 signatures to get the California Right to Know Genetically Engineered Food Act on the ballot. According to the organization, the initiative will increase consumer awareness “because consumers have the right to know what’s in our food.”

Cheryl Hodgson has written this open letter expressing her viewpoint on GMOs and Prop 37.

Michael Potter, founder of Eden Foods considers the Certified-Organic Label a fraud and refuses to put it on Eden Products.  Potter was interviewed in a recent New York Times article that brings into question whether consumers can trust or rely upon the “Certified-Organics” brand.  Eden Foods is one of the last remaining independent organic companies of any size, with most sizeable organic companies  having already been bought by “Big Food.”

Bear Naked, Wholesome & Hearty, Kashi: all three and more actually belong to the cereals giant Kellogg. Naked Juice? That would be PepsiCo of Pepsi and Fritos fame. And behind the pastoral-sounding Walnut Acres, Health Valley and Spectrum Organics is none other than Hain Celestial, once affiliated with Heinz, the grand old name in ketchup.

Over the last decade, since federal organic standards have come to the fore, giant agri-food corporations like these and others — Coca-Cola, Cargill, ConAgra, General Mills, Kraft and M&M Mars among them — have gobbled up most of the nation’s organic food industry. Pure, locally produced ingredients from small family farms? Not so much anymore.

Santa Monica-based yogitoes hosted the grand opening party at its new world headquarters on Main Street, including rExperience Lab. Yogitoes, under the direction of founder Susan Nichols, is leading the industry with the launch of its rYoga collection.

The rYoga collection uses recycled materials in its manufacturing, including nearly 1 million plastic bottles. Susan founded yogitoes in 2003 after inventing the patented SKIDLESS yoga towel, now in yoga studios around the world.

Take a look at the event photos on yogitoes’ Facebook page.