Los Angeles Trademark Attorney Cheryl Hodgson speaks to a group of winery owners in Paso Robles. In this video, Cheryl shares how to choose a great trademark. And, why it’s so important to choose a good one.

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TM Advice For New Brands

October 29, 2012

Our experts in trademark registration and enforcement contributed valuable advice to Brandaide.com, pointing out the Top 10 Branding Mistakes.

Entrepreneurs and trademark applicants take heed. It’s worth the read!

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Client Congratulations: Oat Solutions

October 11, 2012

Hodgson Legal congratulates Oat Solutions LLC founders Mika Manninen  and Helena Lumme on recent awards for their SIMPLI line of oatshakes.  The SIMPLI Oatshake has been awarded the prestigious BEVNET Award for Best Smoothie/Meal Replacement.

Adding to the accolades, Gourmet Retailer Magazine named the SIMPLI Oatshake as Best New Product in its August 2012 Editors’ Pick.

Founded in early 2011, Oat Solutions rapidly emerged as a leader in the gluten free, natural foods movement with its line of shakes and gluten free oatmeal products. SIMPLI products, which are also non-GMO, are manufactured using gluten free oats from family farms in Finland.  The oats are processed in one of only two certified gluten free facilities in the world.  Recent additions to the product line include a coffee flavored oat shake, as well as individual “on the go” servings of apricot and raspberry gluten free instant oatmeal.

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Protect Your Intellectual Property

October 11, 2012

Knowing the answers to questions like these will put you on the path to protecting your brands, copyrights, and other valuable intellectual property.

  1. Does your business model require disclosing confidential information to third parties, such as investors, suppliers, vendors or potential strategic partners?
  2. Are you introducing potential buyers and sellers of a business or other assets to each other in anticipation of a transaction?
  3. Are you involved in the purchase or sale of a business and preparing for due diligence to review the legal standing of intangible assets involved in the transaction?
  4. Do you have a novel invention or business method that may quality for patent protection?
  5. Do you have proprietary software to operate a site or systems in your company, or software which you license to others?
  6. Do you know your competitors and what they are up to in their advertising?
  7. Have you hired third parties to create content such as logos, copy, graphic design, or other artistic material? If so, do you have written agreements as to ownership ?
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