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Los Angeles Trademark Attorney Cheryl Hodgson explains trademark registration for related goods. Brand owners can extend their rights to related goods, and also prevent others from registering for related goods.

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Los Angeles Trademark Attorney Cheryl Hodgson speaks to a group of winery owners in Paso Robles. In this video, Cheryl shares how to choose a great trademark. And, why it’s so important to choose a good one.

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Trademark Search Before You File

April 2, 2014
Young man in Business suit with magnifying glass looking over a city

The US Trademark Office website is a good starting place, but it is only the beginning and is not a substitute for a full professional search. Our firm will search trademarks that are pending and registered at the US Trademark Office as a preliminary screening effort. However, since marks need not be identical to prevent your registration based upon confusing similarity.

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How to Get a Trademark Registration

February 18, 2014
Registered Trademark Symbol

We are asked how to get a trademark in the United States. You must actually sell goods or services in New brand owners often ask how to get a trademark registration. In the United States, you must sell goods or services in interstate commerce (across state lines) containing the trademark. In much of the rest of the world, use is not required to get a trademark registration, since the first to register can obtain rights, even over a prior user.

Valid use means the trademark must appear on the goods, the packaging for the goods, or displays associated with the goods. When it comes to selling products on the Internet, the “displays” require one offer the product for sale with an online shopping cart that allows for purchase of the product or services.

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