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Trademark Registration for Related Goods
Los Angeles Trademark Attorney Cheryl Hodgson explains trademark registration for related goods. Brand owners can extend their rights to related goods, and also prevent others from registering for related goods. Read This Post
Los Angeles Trademark Attorney: How to Choose a Trademark
Los Angeles Trademark Attorney Cheryl Hodgson speaks to a group of winery owners in Paso Robles. In this video, Cheryl shares how to choose a great trademark. And, why it's so important to choose a good one. Read This Post
Trademark Search Before You File
The US Trademark Office website is a good starting place, but it is only the beginning and is not a substitute for a full professional search. Our firm will search trademarks that are pending and registered at the US Trademark Office as a preliminary screening effort. However, since marks need not be identical to prevent your registration based upon confusing similarity. Read This Post
How to Get a Trademark Registration
We are asked how to get a trademark in the United States. You must actually sell goods or services in New brand owners often ask how to get a trademark registration. In the United States, you must sell goods or services in interstate commerce (across state lines) containing the trademark. In much of the rest of the world, use is not required to get a trademark registration, since the first to register can obtain rights, even over a prior user. Valid use means the trademark must appear on the goods, the packaging for the goods, or displays associated with the goods. When it comes to selling products on the Internet, the “displays” require one offer the product for sale with an online shopping cart that allows for purchase of the product or services. Read This Post
How to Copyright a Name
Clients new to the process of trademark registration sometimes ask first "how to copyright a name?" People confuse the terms trademark and copyrights, since patents trademark and copyrights were long ago lumped together by tradition. They are in fact separate and completely different areas of law and expertise. The correct question to ask is “how to trademark a name?” There is no such thing as copyright protection for a name. Instead, a copyright protects the artistic expression of an idea, such as a song, book, photograph, or art. The name of a product or service is covered by a US trademark, so “trademarking a name” is the more appropriate phrase. A trademark serves to identify and distinguish one merchant’s product or service from another. Read This Post