Case Studies

Trademark Attorney Cheryl Hodgson discusses whether a business using a surname as its brand name can obtain a federal trademark registration.

Los Angeles Trademark Attorney Cheryl Hodgson explains trademark registration for related goods. Brand owners can extend their rights to related goods, and also prevent others from registering for related goods.

Los Angeles Trademark Attorney Cheryl Hodgson speaks to a group of winery owners in Paso Robles. In this video, Cheryl shares how to choose a great trademark. And, why it’s so important to choose a good one.

Titles of books, films, or songs do not qualify for trademark registration when used solely to identify the title a single work. With some planning and good legal advice, the rule can be transcended and registration secured even for those not as famous as Star Wars. There are several ways to achieve trademark protection for that awesome title.

Here is your step-by-step guide.